TURF Analysis
Don't spread your budget across everything hoping something sticks. We find the smallest set of content attributes that reaches the most people — so you can do more with less and back up the decision with data.
Dataset
Instagram Analytics
Derived content-attribute preference matrix
1. Analysis Name
TURF Analysis
We identify the tightest combination of content choices that reaches the broadest audience — so you invest in what covers the most ground, not just what looks good on its own.
2. Problem Context
What you'll be able to decide
Which combination of campaign themes, product claims, or content attributes should you lead with? This analysis tells you exactly that — ranked by how much unduplicated reach each bundle adds, so you can cut what's redundant and double down on what's not.
3. Observed Data
Observed reach by feature and descriptive summary
The bar chart shows how often each selected feature appears within the viral-post target population. The table ranks those observed reach rates.
Feature Reach Summary
4. Workflow
How the bundle recommendation is built
These steps show how the algorithm adds attributes, measures incremental reach, and checks overlap across the recommended bundle.
Filter the target
Restrict the base to posts labeled viral so the answer reflects the target outcome.
Add net-new reach
Select the next feature that contributes the largest incremental unduplicated gain.
Check redundancy
Review overlap and segment heatmap patterns before finalizing the bundle.
Unduplicated Reach Breakdown
Optimal Bundle
Total Reach
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Efficiency Score
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5. Conclusion
Recommended attribute bundle
Why this is the best answer